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Research Centre for Digital Transformation of Tourism (RCDTT)

The RCDTT aims to optimize travel experiences and achieves environmental and business sustainability through digital transformation. Our goal is to enhance the lives of global citizens.
Director Quote  560 x 600

Director of RCDTT

Associate Dean and Chair Professor, Mr and Mrs ChanChak Fu Professor in International Tourism

Prof. Haiyan SONG

News & Events

Conference Overview Organized by the International Association for China Tourism Studies (IACTS) and hosted by PolyU's School of Hotel and Tourism Management (SHTM), with sponsorship from PolyU's Research Center for Digital Tourism Transformation (RCDTT), this conference gathered 34 scholars. The hybrid format successfully accommodated 32 in-person attendees and 2 virtual presenters.   Academic Program Highlights The conference program featured

20 Aug 2025

RCDTT - 5th Biennial Conference

Congratulations to Professor Haiyan Song, Director of RCDTT and Mr and Mrs Chan Chak Fu Professor in International Tourism, who was awarded the CEA UK/Europe Fellow at the Annual Conference of CEA UK/Europe held at the University of Glasgow on 6 August 2025, the CEA UK/Europe Fellowship is the highest honor bestowed to those who have made outstanding contributions to the CEA UK/Europe and to research on China’s economic development. 14 renowned e

6 Aug 2025

DoRCDTT awarded the Fellowship title by CEA UK Europe1

Congratulations to Professor Haiyan Song, Director of RCDTT, Mr and Mrs Chan Chak Fu Professor in International Tourism received Life Time Achievement in Tourism Research Award at the 14th International Conference on Tourism (#ICOT2025) held on 25-28 June in Dubrovnik, Croatia. This award recognizes Professor Song’s contributions to tourism research, especially in the areas of tourism economics and tourism supply chain management.  At the same c

27 Jun 2025

Professor Haiyan Song received Life Time Achievement in Tourism Research Award 1

On 28 May 2025 in Chiang Mai, Prof. Haiyan Song, Mr. and Mrs. Chan Chak Fu Professor in International Tourism and Director of the Research Centre for Digital Transformation of Tourism (RCDTT) at the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University (PolyU), delivered a keynote speech on the "Large Language Model-based Tourist Satisfaction Index" at the APacCHRIE 2025 Conference. The conference was co-hosted by Ch

2 Jun 2025

Web RCDTT Director Spoke at APacCHRIE 2025 1

Prof. Haiyan Song, Mr. and Mrs. Chan Chak Fu Professor in International Tourism and Director of the Research Centre for Digital Transformation (RCDTT) at the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University (PolyU), delivered a keynote speech at the World Tourism Alliance (WTA)’s Dongting Dialogue on 25 May in Yueyang, Hunan Province. The conference, themed “Integrating Nature and Culture in Tourism Development

26 May 2025

Web RCDTT Director Spoke at WTA 1

The Research Centre for Digital Transformation of Tourism (RCDTT) of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) launched its Large Language Model (LLM) Based Tourist Satisfaction Index for Hong Kong (HKTSI) on 25 April 2025. The research team, led by Prof. Haiyan Song, Director of RCDTT and Mr and Mrs Chan Chak Fu Professor in International Tourism, developed the index based on the theoretic

28 Apr 2025

Web_RCDTT Launched LLM Based HKTSI_1

Prof. SONG Haiyan, Director of Research Centre for Digital Transformation of Tourism (RCDTT), Associate Dean and Chair Professor of School of Hotel and Tourism Management, Mr and Mrs Chan Chak Fu Professor in International Tourism, was interviewed by i-CABLE News programme “Inno Action” for his insights on digital transformation of the hospitality and tourism industry. Prof. Song shared that to accelerate the integration of technology in touris

25 Apr 2025

Prof SONG Haiyan featured in iCABLE News programme on smart tourism 2000 x 1050 pxEN

On 17 April 2025, Prof. Dan Wang, Associate Professor at the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) and Associate Director of the Research Centre for Digital Transformation of Tourism (RCDTT), was invited by the Hong Kong Productivity Council (HKPC) to deliver a keynote speech at the “Smart Service Industry Digital Solution Fair” co-organised by the HKPC "Digital DIY" Portal and the Hong Kong

23 Apr 2025

Web_Prof Dan Wang Keynote

Prof. Haiyan Song, Director of the Research Centre for Digital Transformation of Tourism, Mr and Mrs Chan Chak Fu Professor in International Tourism, participated as a panelist at the Hong Kong Tourism Forum. This event, hosted by the Hong Kong Tourism Board and China Tourism Group, was held at the Kerry Hotel in Hong Kong on April 16, 2025. The forum focused on discussing emerging issues related to rebranding Hong Kong as an international touris

22 Apr 2025

Web_Prof Haiyan Song Spoke at the Hong Kong Tourism Forum_1

Hong Kong, August 17, 2025 – The Research Center of Digital Transformation of Tourism (RCDTT) at The Hong Kong Polytechnic University and Yunji Technology, a leading innovator in AI-powered service robotics, have announced a strategic collaboration to establish the Hotel Digital Intelligence Joint Innovation Lab. The initiative, recently featured in a TVB exclusive news report, showcases Hong Kong as a vital gateway for scaling AI-driven hospital

21 Aug 2025

RCDTT AI innovation in hospitality 2000 X 1050

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