Director of RCDTT
Prof. Haiyan SONG
Research Focus 1
Digital Tourism Decision-making and Monitoring System
An automated and self-adapting tourism demand and associated carbon emission forecasting system
Real-time tourism sentiment and tourist satisfaction indexes
A web-based simulation toolbox for policy interventions on sustainable tourism development
Developing a digital twin system for monitoring hotel carbon emissions
A decision support system for environmental sustainability management in hotels
Research Focus 2
AI-Driven Business and Experience Innovations
A decision support system to assess customer acceptance and business returns on smart hotel initiatives
Theory construction and technological development of user-oriented immersive tourism experiences
A neuromonitoring index and system for understanding tourists’ mental and behavioural feedback
MGI-VCP: A multi-model generative intelligent video creation platform for tourism content marketing
Improving business operation efficiency and consumer experience using AI and robotics
News & Events
The Research Center for Digital Transformation of Tourism and Regal Hotels International Holdings Limited officially signed a Memorandum of Understanding (MOU) on December 9, 2025, marking the launch of a two-year partnership aimed at deepening industry-academia synergy in Hong Kong’s tourism and hospitality sector. The signing ceremony was led by the Director of RCDTT, the Mr and Mrs Chan Chak Fu Professor in International Tourism Prof. H
9 Dec 2025
On December 9, 2025, the Research Centre for Digital Transformation of Tourism (RCDTT) held its second International Advisory Committee Meeting in conjunction with the IMPACT2025 Conference, organized by the School of Hotel and Tourism Management (SHTM). As a Platinum Sponsor of IMPACT2025, RCDTT brought together its International Advisory Committee members from both academia and industry, many of whom also participated in the conference as speak
9 Dec 2025
On December 9, 2025, the Research Centre for Digital Transformation of Tourism (RCDTT) officially signed a Memorandum of Understanding (MoU) with China Tourism Group Corporation Limited (CTG) marking the full launch of their industry-academia-research collaboration in the smart hotel sector. At the signing ceremony, the Mr and Mrs Chan Chak Fu Professor in International Tourism Prof. Haiyan SONG, Director of RCDTT. Mr. Gang Xu, representati
9 Dec 2025
YANGJIANG, China – The Research Centre for Digital Transformation of Tourism (RCDTT) of The Hong Kong Polytechnic University supported the 2025 Digital Economy and Tourism Development Conference, held on 29 November 2025 at Guangdong Ocean University's Yangjiang campus. The event attracted over 150 participants from academic institutions and industry sectors across Mainland China, Hong Kong and Macau SARs. The conference featured significant co
29 Nov 2025
Hotel Industry’s Green Development Has Entered a “Good Stage” On November 26, the China Hospitality Association, in collaboration with The Hong Kong Polytechnic University, released the 2025 China Hotel Industry Green Development Index. Based on a survey of 370 hotels and questionnaires on green practices, the index integrates national standards for “Green Hotels” and relevant policy frameworks, forming a comprehensive evaluation system with 40 s
26 Nov 2025
The prestigious Menduner China Tourism and Hotel Conference 2025 concluded this week at the AC Hotel by Marriott in Suzhou, bringing together over 300 industry leaders and academics. Under the theme "Harness the Momentum," the event provided a vital platform to address the most pressing challenges and showcase innovative solutions that will affect the post-pandemic tourism and hotel industries. A major highlight of the conference was the keynote
7 Nov 2025
At the PolyU Northern Metropolis Future Forum Season 2 (PolyU NMFF 2), Professor Haiyan Song, Mr and Mrs Chan Chak Fu Professor in International Tourism and Director of Digital Transformation of Tourism, delivered a keynote presentation on “Techno-Regenerative Tourism – Building a Net-Positive Future for Northern Metropolis.” In his address, Professor Song began by highlighting “The Urgent Need for a New Tourism Paradigm,” framing global challen
6 Nov 2025
On September 29, 2025, research team from the Research Centre of Digitial Transformation of Tourism (RCdTT) and School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) attended the World Travel & Tourism Council (WTTC) Global Summit in Rome Italy for the launch of their collaborative project with WTTC entitled “The Future of Work in Travel and Tourism: The key trends shaping workforce strategies”. Led by P
3 Oct 2025
To promote the green and sustainable development of China's hotel industry, Professor Wang Dan, Professor Deng Zhiming, and Professor Zhang Hanyuan recently collaborated with the China Hotel Association to jointly develop the "China Hotel Operations Carbon Emission Accounting Model." This model aims to provide the industry with scientific and comprehensive carbon emission assessment tools, helping hotel operators accurately understand energy cons
30 Sep 2025
Prof. Haiyan Song, Director of the Research Centre for Digital Transformation of Tourism (RCDTT) and Mr and Mrs Chan Chak Fu Professor in International Tourism, attended the 10th Advances in Tourism Marketing Conference (ATMC) held in Heraklion, Greece, from 24 to 26 September 2025. The conference theme was “Resilience Futures and Creative Placemaking.” Prof. Song was invited by the ATMC organizing committee to lead a special session on “Revoluti
27 Sep 2025
On December 9, 2025, the Research Centre for Digital Transformation of Tourism (RCDTT) held its second International Advisory Committee Meeting in conjunction with the IMPACT2025 Conference, organized by the School of Hotel and Tourism Management (SHTM). As a Platinum Sponsor of IMPACT2025, RCDTT brought together its International Advisory Committee members from both academia and industry, many of whom also participated in the conference as speak
9 Dec 2025
On December 9, 2025, the Research Centre for Digital Transformation of Tourism (RCDTT) officially signed a Memorandum of Understanding (MoU) with China Tourism Group Corporation Limited (CTG) marking the full launch of their industry-academia-research collaboration in the smart hotel sector. At the signing ceremony, the Mr and Mrs Chan Chak Fu Professor in International Tourism Prof. Haiyan SONG, Director of RCDTT. Mr. Gang Xu, representati
9 Dec 2025
YANGJIANG, China – The Research Centre for Digital Transformation of Tourism (RCDTT) of The Hong Kong Polytechnic University supported the 2025 Digital Economy and Tourism Development Conference, held on 29 November 2025 at Guangdong Ocean University's Yangjiang campus. The event attracted over 150 participants from academic institutions and industry sectors across Mainland China, Hong Kong and Macau SARs. The conference featured significant co
29 Nov 2025
Hotel Industry’s Green Development Has Entered a “Good Stage” On November 26, the China Hospitality Association, in collaboration with The Hong Kong Polytechnic University, released the 2025 China Hotel Industry Green Development Index. Based on a survey of 370 hotels and questionnaires on green practices, the index integrates national standards for “Green Hotels” and relevant policy frameworks, forming a comprehensive evaluation system with 40 s
26 Nov 2025
The prestigious Menduner China Tourism and Hotel Conference 2025 concluded this week at the AC Hotel by Marriott in Suzhou, bringing together over 300 industry leaders and academics. Under the theme "Harness the Momentum," the event provided a vital platform to address the most pressing challenges and showcase innovative solutions that will affect the post-pandemic tourism and hotel industries. A major highlight of the conference was the keynote
7 Nov 2025
At the PolyU Northern Metropolis Future Forum Season 2 (PolyU NMFF 2), Professor Haiyan Song, Mr and Mrs Chan Chak Fu Professor in International Tourism and Director of Digital Transformation of Tourism, delivered a keynote presentation on “Techno-Regenerative Tourism – Building a Net-Positive Future for Northern Metropolis.” In his address, Professor Song began by highlighting “The Urgent Need for a New Tourism Paradigm,” framing global challen
6 Nov 2025
On September 29, 2025, research team from the Research Centre of Digitial Transformation of Tourism (RCdTT) and School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) attended the World Travel & Tourism Council (WTTC) Global Summit in Rome Italy for the launch of their collaborative project with WTTC entitled “The Future of Work in Travel and Tourism: The key trends shaping workforce strategies”. Led by P
3 Oct 2025
To promote the green and sustainable development of China's hotel industry, Professor Wang Dan, Professor Deng Zhiming, and Professor Zhang Hanyuan recently collaborated with the China Hotel Association to jointly develop the "China Hotel Operations Carbon Emission Accounting Model." This model aims to provide the industry with scientific and comprehensive carbon emission assessment tools, helping hotel operators accurately understand energy cons
30 Sep 2025
Prof. Haiyan Song, Director of the Research Centre for Digital Transformation of Tourism (RCDTT) and Mr and Mrs Chan Chak Fu Professor in International Tourism, attended the 10th Advances in Tourism Marketing Conference (ATMC) held in Heraklion, Greece, from 24 to 26 September 2025. The conference theme was “Resilience Futures and Creative Placemaking.” Prof. Song was invited by the ATMC organizing committee to lead a special session on “Revoluti
27 Sep 2025
The Research Center for Digital Transformation of Tourism and Regal Hotels International Holdings Limited officially signed a Memorandum of Understanding (MOU) on December 9, 2025, marking the launch of a two-year partnership aimed at deepening industry-academia synergy in Hong Kong’s tourism and hospitality sector. The signing ceremony was led by the Director of RCDTT, the Mr and Mrs Chan Chak Fu Professor in International Tourism Prof. H
9 Dec 2025